Cembrit and Publicity create the Danish Architect Panel

In collaboration with the construction company Cembrit, Publicity created the Danish Architect Panel. The panel is for Danish architects and advisors, who, twice a year, contribute valuable knowledge of current construction industry trends and challenges.

The Danish construction industry is experiencing rapid development. New buildings are continually developing, and now more than ever, construction material manufacturers need Danish inspiration and knowledge sharing for the future of building style and sustainability.

Therefore, Cembrit recognised the need for creating a panel for Danish architectures and advisors who can provide their professional evaluation of the industry via an online survey.

For more than ten years, Publicity has worked with Cembrit to manage its internal and external communication. As a result, Publicity became involved as a strategic partner for the development, launch and handling of the Danish Architect Panel:

Having trusted and professional collaborations with our suppliers means a lot to us. It is, therefore, natural for us to collaborate with Publicity, who can help us accomplish our vision of gathering leading professionals’ experiences and skill sets from different branches in the industry, says marketing coordinator at Cembrit, Anja Olesen.

The Danish Architect Panel was launched in 2018 and consists of an online survey, distributed twice yearly. Most recently, 80 respondents successfully answered questions about industry trends, challenges and the current state of the market, among others:

We have been involved in the development of the Danish Architect Panel from inception. We have just launched the fifth survey, and we are excited to continue. We now focus on executing and communicating the research results to the press. These results will contribute valuable knowledge about the industry, and the stories have turned out to be a success, says CEO of Publicity, Esben Lind.

Key figures from the Danish Architect Panel are being gathered in a report and released to the respondents. The figures will later be used in the press, published on Cembrit’s website and posted on social media. Likewise, a showcase site has been created on LinkedIn to spread the knowledge of the Danish Architect Panel.