Exclusive door range achieves one million impressions

For more than ten years, Publicity has worked with SWEDOOR, a leading Danish door manufacturer. In the fall of 2019, Publicity assisted SWEDOOR in planning and executing a digital campaign for its new and exclusive range of doors.

The (perhaps) most expensive door in Denmark was the headline of an extensive digital campaign Publicity planned and executed in the fall of 2019 in collaboration SWEDOOR, a leading door manufacturer.

The SUPERIOR collection targeted the quality-minded and deep-pocketed Dane. The campaign aimed at this target group by focusing on traditional media and SWEDOOR’s social media channels.

More than 1.2 impressions

During the fall, Publicity was responsible for the campaign’s execution, which first began on Facebook, LinkedIn and Instagram with weekly organic posts and ads. Moreover, the SUPERIOR collection was made visible in national media and local weekly newspapers. Denmark’s largest magazines, including Bo Bedre and Alt Interior, also advertised the collection.

Likewise, Publicity collaborated with Danish influencer Nicolai Klingenberg from www.my-pleasure.dk, who spread the word about SWEDOOR’s SUPERIOR collection on his blog and social media.

The digital effort across SWEDOOR’s social media generated more than 1.2 impressions and approximately 9,000 clicks to SWEDOOR’s website. Simultaneously, the campaign reached almost 400,000 on Facebook and Instagram. It also achieved a decent amount of media coverage.