GateHouse SatCom
Publicity is a global PR specialist, helping clients with media inside and outside Danish borders. For example, we assist Danish satellite communications company GateHouse SatCom with achieving more exposure in international specialist media.
GateHouse SatCom develops software solutions for the international satellite communications industry. The North Jutland based company has profound knowledge of global communication infrastructures, which, to a great extent, is supported by satellite signals.
Today, Publicity assists GateHouse SatCom in penetrating international specialist media. The global media landscape is vast, but we have selected a range of relevant specialist media outlets within the satellite and telecommunications industries for GateHouse SatCom and its high-tech products. This selection is based on thorough research. This media effort has given the company great international specialist media exposure:
- Our products are very complex and can be difficult to communicate, even for the most hardcore specialist media outlets. Still, Publicity manages to communicate our stories and messages, resulting in international media coverage, says marketing manager at GateHouse SatCom, Anne Lundsted Poulsen and continues:
- The media effort also resulted in a collaboration with Connected Aviation Today, one of the leading specialist media outlets within the aircraft cabin industry. Here, we got the opportunity to write a column about the future of internet connection in aircrafts and the importance of testing new applications, which is an exciting market for us all.
GateHouse SatCom delivers satellite communications equipment to a wide range of customers, from private companies and public institutions to military organizations. Therefore, it is important to constantly stay relevant with a targeted press effort focused on which themes are applicable and current for the individual media and its readers.
- An increasing number of companies are being specialised to such a degree that they can play an essential role in the international competition. In such cases, high visibility is vital to the company’s narrow target group, which might be spread across the globe. Our foremost duty is to match the companies’ commercial interests with themes, media and target groups. In all modesty, this is what we at Publicity can contribute and has succeeded very well in our collaboration with GateHouse SatCom. The company has increased its presence in the international media, says CEO of Publicity, Esben Lind.
