Publicity has concerned itself with PR in the construction industry for several years. Over time, it has provided insight into different fields, industry stakeholders and, not least, media outlets covering construction news and events. With several of Denmark’s largest construction companies as clients, Publicity also specialises in the construction industry.
Inwido is one of the market’s most prominent players Publicity collaborates with. It’s the Danish window industry’s largest employer. For more than six years, Publicity has assisted the group with consultancy support within PR and communications.
The aim has been to increase the visibility and brand awareness of Inwido’s various products and design solutions on a local, regional and national level.
Inwido is versatile. The group includes several large Danish companies such as KPK Døre & Vinduer, Outline Vinduer, Outrup Vinduer & Døre, Frovin Vinduer & Døre and Bøjsø Døre & Vinduer. Each brand has different products, target groups and platforms requiring various press and communications efforts.
- The communications effort is complex because of the many target groups and stakeholders, so a comprehensive understanding of different positioning strategies and how companies should be distinguished is required. Publicity shows a good knowledge of companies and the industry. The agency gets thoroughly acquainted with the messages we want to communicate through targeted press efforts, says Inwido’s commercial strategy and marketing manager, Morten Bach Valsted.
Aside from the press, Publicity also functions as a collaborator on social media. For instance, Publicity assists in developing social media strategies and contributes by telling good company stories on Facebook and LinkedIn.
- Together with Inwido, we tell many good everyday stories from the different brands, which, besides in the press, also come to life on social media. It helps create a common thread between the press effort and the communication on SoMe, while the stories’ lifetime is extended further, Chief Consultant and Team Leader Gitte Dons explains.
The production of Inwido’s windows and doors takes place in Denmark. Its headquarters in Aalborg in North Jutland employs 700 employees nationally.
