For more than a decade, Publicity has assisted national and international clients in attaining press coverage and securing exposure and sales through social media marketing. These specialised competencies will expand to video production in April when the agency joins forces with video producer Flying Media. The Flying Media team will offer both its own and Publicity’s clients with video content:
- Publicity has its roots in PR and strategic communication, but today we are much more than that. We continuously grow with our clients and meet their needs within communication, says CEO and advisor at Publicity, Esben Lind.
- We have a clear ambition to be the leading PR and content agency in Jutland. Video production is essential to this ambition and effectively communicates feelings and facts through storytelling, especially on social media. Therefore, I am very excited about having experts such as Flying Media on board from now on, he continues.
Flying Media, founded in 2017 by Kasper Kjær Pedersen and Mads Skriver Holch, is an expert in video production, drone footage, and animated videos.
From collaboration to partnership
For several years, Publicity has handled video production for its clients, but the agency has so far been collaborating with video producers, including Flying Media, on a project basis. Now, Publicity enters Flying Media’s circle of owners, and with that, a true partnership becomes a reality:
- We have been working with video producers for a longer time. Video is not a new product for us. However, our new partnership means we can optimise our clients’ process and simultaneously secure stronger synergies between our existing services and the latest addition to our product portfolio, says Esben Lind.
Flying Media is also looking forward to strengthening the partnership:
- We are excited to launch the partnership with Publicity and look forward to strengthening our craft by combining video production with a wide range of communication tools. At the same time, we are very humbled by the opportunity to draw on an extensive and robust network Publicity has established over the past 11 years, says co-owner of Publicity, Jeppe Ørum Pedersen.
In April, Flying Media moves into Publicity’s premises in Aalborg, which already houses 20 employees. From May 1st, the video producer will have two full-time employees sitting at Publicity. The production company also includes two part-time employees: a drone pilot and a concept developer.
Learn more about Flying Media here
